QuantDisco Branding
The Solution
A deal-intelligence platform, optimizes collaboration for sales and finance teams, ensuring profitable and lucrative deal closures. Quant Disco was trying to crack the code on better deal-making. As a platform that helps sales and finance teams work together smoothly, they needed a brand that would stand out in a sea of boring business tools. They wanted something that would make investors sit up and take notice, but they were on a tight deadline.
The Challenge
We knew we had to build a brand that felt smart and confident, but also approachable. So we looked at the numbers – literally. We used math as our inspiration, building a brand around the idea of building blocks. The percentage symbol became our hero, representing Quant Disco’s focus on making deals profitable.
The Design System
A deal-intelligence platform, optimizes collaboration for sales and finance teams, ensuring profitable and lucrative deal closures. Quant Disco was trying to crack the code on better deal-making. As a platform that helps sales and finance teams work together smoothly, they needed a brand that would stand out in a sea of boring business tools. They wanted something that would make investors sit up and take notice, but they were on a tight deadline.
The Results
Knowing time was of the essence, we dove into Roam's design system. While the core vision impressed us, we identified areas for improvement. We proposed a phased rollout strategy for a revamped Roam 2.0, prioritizing the development and refinement of a new design system that would seamlessly integrate across marketing and product experiences.
