The Cumin Club
Influencer Night & Ongoing PR
5-Minute Meal Kits. Delivered
The Cumin Club is a five-minute Indian meal subscription service that makes quality Indian food accessible for the masses at home! The brand is manufactured, cooked and freeze dried in India and then shipped to the USA. Their unique methodology negates the need for preservatives while ensuring flavor and nutrition are kept at the forefront. Simply add water to bring your meal to life and enjoy. Anchor was enlisted to build brand love and desirability through trend focused pitching, events and product seeding. With a goal to move the needle to help increase brand awareness, Anchor developed key pitch calendars, seeding lists, and assisted in the development of vital in-person opportunities to show off The Cumin Club’s authentic culture and devotion to food.
Bold, unapologetic, and bursting with flavor
Our seeding and gift box efforts did not disappoint; editors loved sampling the product at home and spices specific to each region of India. They were happy to recommend it to friends driving awareness in their communities.
Bringing authentic Indian flavors straight from the source
We assisted in curating a thoughtful media event that would bring the NYC food community together to introduce the brand founders to key media and influencers. Anchor assisted in the early idea development of the event while the brand team executed it. The Cuisines of India dinner focused on showcasing that Indian food is not one size fits all and Chef Dalia David took guests on a journey to elevate the five senses through food. This helped cement The Cumin Club as a brand to watch among top influencers, national broadcast, print and digital media with focuses on AAPI and food communities.
The Cumin Club received high praise on social media from influential personalities, including Yi-Jin Yuan, Sr. Digital Lifestyle Reporter at Good Morning America, Melea McCreary, producer at The Today Show, and New York-based travel and food journalist, Aly Walansky closing out a successful evening with their appreciation for the flavors of The Cumin Club.
