The Barter Shop:
Value Driven Exchange
From Currency to Community
The Barter Shop is a platform that champions a new economy, connecting passionate individuals through strategic, value-driven exchanges to support both business and community growth. Anchor conducted consumer brand research and established brand positioning for The Barter Shop.
The Barter Shop connects passionate individuals through strategic, value-driven exchanges to support both business and community growth.
Market Crossroads
Drowning in a sea of exciting paths, The Barter Shop needed more than growth – they needed focus. Their app overflowed with possibilities, each with distinct markets and conflicting identities. Without a strategic map, their unique voice risked dilution. Anchor stepped in to chart a course towards a resonant market where The Barter Shop could truly shine: to find the right market, forge a brand voice, and unlock the future pathway.
The Research
We chatted with seasoned swappers from The Barter Shop’s network, soaking up their stories and bartering dreams. We even peeked in on the competition, learning their strengths and spotting gaps where The Barters Shop could truly shine. And amidst this whirlwind of intel, a fascinating truth emerged: two distinct tribes thrived within The Barter Shop. Professional bartering sharks, driven by the thrill of the deal, and casual treasure hunters, seeking quirky finds and friendly exchanges.
Insight
Businesses need to barter, individuals want to barter.
Finding Our Lane
With laser focus, we crafted separate voices and tailored experiences for each tribe: The Barterpreneur, The Community Catalyst, and The Economic Rebel.
Putting It Into Action
The ink on our report barely dried before The Barter Shop was already sprinting towards a brighter future. Armed with our research and recommendations, they transformed their marketing strategies into laser-focused beams, each targeting the bullseye of their distinct customer tribes. The website, was streamlined, its offerings curated to resonate with each tribe's unique desires.