Flawless by Gabrielle Union
Social Media Content
Flawless Beauty
Flawless is an affordable beauty collection created by actress Gabrielle Union and celebrity stylist Larry Jarah Sims to celebrate and care for textured hair. We jumped in to revitalize their social media and drive brand consistency.
Finding Balance
Armed with a collection of raw assets, we looked to balance the celebrity social collateral with the social capital of everyday customers.
The Party Continues
After ongoing collaboration with the brand, we were further enlisted to bring their one-year anniversary celebration to life digitally. Our consultations and visual executions led to a chic and successful one-year splash celebrating undercelebrated beauty.
A Social Push For Retail
Flawless leaned into our social expertise to drive retail. We designed organic posts that were stylish and compelling, ultimately successful in driving consumer purchases. We created distinct yet related visual approaches for each of their primary retailers: Walmart, Sally Beauty, and Amazon.
