Ready, Set, Launch
A combination of investment strategy and “creating your own luck,” Unicorns To the Moon is a tabletop game where your dreams of being a hotshot venture capitalist (VC) can become reality (if at least for an hour). From consulting to illustration, logo design to print production, we brought this educational board game to life.
Unicorns To The Moon
Illustration & Branding
The Most Valuable Asset
“Unicorn” is a term within the venture capital industry to describe a startup company valued at over $1B. So, we wanted our unicorn design to be as unique as the companies it represented. We enlisted illustrator Christina Liang to work with us on the character design.
Color With Purpose
The game aims to make a complex industry feel more accessible. To further this goal, we limited the color palette to primary and secondary colors, underlining the idea of its simplicity.
Leveling Up
We taught the client how to repurpose favored aspects of the game for social media posts. We also developed a system for the game packaging that could be customized for bulk orders and designed an instruction guide with infographics that assists in gameplay.
Changing The Industry
The best part of Unicorns To The Moon? The majority of profits go to charities supporting diversity and inclusion in technology, venture capital, and entrepreneurship. Yes, the game is an absolute blast, but we're proud and excited that this partnership also drives diversity IRL.