M25
Diversity Report Announcement
Committed to Diversity, Anti-Racism, and Allyship
Based in Chicago, M25 is an emerging venture capital firm investing solely in tech startups in the Midwest. Underrepresented founders helm nearly half the portfolio companies in their fund. Likewise, almost 50% of their deployed capital has gone to underrepresented founders.
M25 was set to release its 2022 Diversity Report and called on the Anchor team to help them drive awareness, visibility, and downloads.
Providing Guidance From All Angles
Anchor consulted on a strategic approach to identify intriguing story angles for inclusion and incorporate M25’s own portfolio companies, further highlighting their value. We also offered creative services on report layout and design. This successful partnership led to 12.4M media impressions.